Amazon expels 600 Chinese companies from its store due to fraud
Amazon kicks Chinese companies out of its store for fraud
Amazon has permanently banned more than 600 Chinese brands from 3,000 different seller accounts due to fraud.
As confirmed by The Verge, a few months ago the company started getting rid of the profiles of providers such as Aukey, Mpow, RavPower, Vava, TaoTronics or Choetech for fraud and it appears that this was only the tip of the iceberg.
A company spokesperson explains that more than 600 brands have been banned due to frequently and massively violating Amazon’s policies, particularly those related to the abuse review.
The campaign on Amazon began shortly after several reports by Nicole Nguyen of the Wall Street Journal reported on companies like RavPower offering gift cards in exchange for reviews.
Following my fake review story, listings for Amazon-native electronics brand RAVPower are gone.
The company offered $35 gift cards for reviews on a product that was sold directly by Amazon itself. RAVPower acted as a wholesale vendor on that listing.https://t.co/6nazZZ5Wtb pic.twitter.com/znp9u48YHV
— nic nguyen (@nicnguyen) June 16, 2021
Amazon banned this practice in 2016, but it is very difficult to monitor it effectively because it masquerades as a VIP beta program or an extended warranty. Other companies only offer incentives after a bad review and they range from a free product to a cash back without having to return the product if that negative review is removed.
Its unclear which brands might be on this new list, and many products will likely escape scrutiny from Amazon.
To give you an idea, even though Aukey was one of the first brands to get banned, the company still sells headphones under a sub-brand with a different name and the same goes for some of the above-mentioned brand products.