The length of TikTok videos is one of the distinguishing features of the Chinese video app, but TikTok, like other social media platforms, is constantly reviewing its policy in this regard.
TikTok finally allows its users to create videos of up to 3 minutes
Sources indicate that TikTok is rolling out a new feature related to the ability to post videos up to three minutes in length, three times the current limit of one minute. The extension aims to give creators more flexibility while shooting and reduce the need for multi-part publications.
TikTok had been testing the three-minute videos since December, and it was easy to watch when scrolling through the videos of the top content creators on the popular Chinese video platform, especially in categories like cooking, and the longer videos were restricted to specific users. One of the celebrities and influencers on the platform, but it will now be rolled out to everyone on TikTok in the coming weeks, according to the same sources.
Some wonder if the new change will transform the way TikTok works, bringing it closer to becoming a YouTube-like platform in the future.