TikTok has announced the launch of a new feature called Jumps, a new and unprecedented way for creators and content creators to share engaging and informative content on the platform, as it will be generated by third-party providers, according to TikTok.
TikTok says that Jumps are mini programs and services that creators and content creators can link to in their videos. Users around the world can click these links to explore recipes, take quizzes, discover useful learning tools, and more, creating more dynamic and practical experiences.
The popular Chinese video platform said that Jumps would not be possible without the creativity and innovation of its first beta collaborators, as Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse and Tabelog created convenient and informative jumps that enabled our creators to share mouth-watering recipes and breathing exercises. Relaxing Spanish and French vocabulary cards and interesting mathematical statistics.
“We are delighted to be a leading partner in TikTok Jump,” said Nick Holzer, President of Whisk. “Since starting a limited beta version earlier this year, TikTok and Whisk have helped mitigate a long-running issue that recipe creators are facing: how to allow TikTok users to view and save full recipe content. It’s not just TikTok creators who use Whisk to add posted recipes. Advance online; they also share unique TikTok recipes that are not found anywhere else.”
TikTok confirmed that new providers, including BuzzFeed, Jumprope, IRL, and WATCHA, will be launching their own leaps in the coming weeks. From movie reviews to beauty tutorials, we’re excited to expand TikTok Jump into new segments and use cases.