YouTube adds options to provide information about channel performance
YouTube has added a suite of new analytics tools to help provide creators with more insight into video performance, channel membership growth, specific revenue impacts, and more.
The platform provided New Member Insights, a feature that displays the total active members during the time period you selected.
It’s important to note that New Member Insights is a feature for members via channel memberships, not channel subscribers, who follow your channel, but watch your videos for free.
Channel memberships enable viewers to join your channel with monthly payments and get member-only perks like badges, emojis, and other merchandise.
As YouTube explained: When content creators come to us and talk to us about memberships, what they usually ask is how memberships have evolved over time. And any of my videos helped me gain or lose more members than usual. And does it help me to remind my audience to become paying members.
You can also look up data on total active, gained, and lost members over time. This feature provides more information about how your efforts to grow members continue, or how your video affects the number of members.
YouTube also provides lists of other channels your audience watches and other videos your audience watches on mobile.
These two menus are currently available on the desktop. But they’re also now available via the Mobile Audience tab as well.
YouTube also makes explaining video performance more visible in desktop Analytics.
New options from YouTube:
Channel managers now see initial explanations about the data provided, which should provide more context to help manage content.
YouTube is also adding more insights into changes in revenue, highlighting potential shifts by viewer region.
As YouTube explained: If revenue is going up or down, because the audience has shifted to a higher or lower CPM country, we explain it.
Changing laws and tax processes mean different effects on YouTube’s earnings. In order to provide more transparency about these impacts, the platform is now looking to provide more specific data about the regional impacts in your process.
YouTube has added a new view of post engagement metrics, which shows votes and likes on the channel’s top posts over the last 28 days.
The new options are mostly modifications and improvements to the available tools. But it helps provide a more specific context for channel performance, and how you can adjust your strategy to align with major shifts.